Ad creative inspired by TV Show "The Bachelor".

We were contacted by boutique university Christian Heritage College to produce creative for their 2022 ad campaign based on popular TV show "The Bachelor".

‍

The challenge

‍

The CHC Marketing team had conceptualised the ideas and initial storyboards for this project, and Brown Fox were engaged to co-ordinate production and bring the vision to life within a relatively short time frame of 3 weeks to ensure it could be run over the Christmas break. The videos had to be purposed for use across all platforms - predominantly mobile, so we had to plan for the creative to suit both landscape and portrait orientations. Our team assisted with pre-production work including refining the storyboard, location scouting, sourcing talent and scheduling all filming.

‍

The result

‍

We filmed this entire ad series of 4 primary videos within a half-day shoot. Post-production also included several cutdown versions in both landscape and portrait orientation: 3 sec, 15 sec, 30 sec), including motion graphics work. CHC was able to run the ad campaign in their desired timeline across all platforms. We were so excited that CHC reached out to us to assist them on this project, and are very grateful for the opportunity.