Construction worker carrying Ramset equipment onto a building site during the Next Generation Epoxy campaign.

Ramset: Next Generation Epoxy

CREATIVE STRATEGY / CREATIVE DIRECTION / FILM / PHOTOGRAPHY / ANIMATION / SOCIAL / DESIGN

2025-2026

THE BRIEF

Launch the next generation of an Australian icon.

Ahead of its Next Generation Epoxy release, Ramset asked us to introduce a high-performance new range with the confidence of a brand 100 years in the making.

OUR CREATIVE APPROACH

100 years behind it. Built for what comes next.

We saw an opportunity to make the launch feel bigger than a product release.

We brought Ramset’s heritage and innovation into one cinematic, tactile campaign world. Across film, photography, animation and social content, the range was placed where it belongs - in skilled hands, on real sites and in motion.

The result felt unmistakably Ramset, sharpened for its next generation.

Click here to watch the campaign film.

A sign with a map of Australia outlined in orange and text promoting a new product, Ramset ChemSet, made in Australia. The top of the sign says 'Built Strong. Holds Everywhere.'

A tube of Ramset chemical anchor adhesive placed on a white surface with metal rebar in the background. The text on the image reads, 'The next generation is here.'

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