THE BRIEF

Build the show. Then build the world around it.

We have partnered with Ready, Set, Thrift since its inception, producing the first two pilot episodes and establishing its entertainment format on screen.

After the pilots demonstrated the potential for something bigger, our role expanded into strategy, brand identity and creative direction.

The brief was to transform the series into a recognisable cultural property, then relaunch it through a new identity, original content, a social-led campaign and Episode 3.

OUR CREATIVE APPROACH

Not just a show. A cultural property.

We repositioned Ready, Set, Thrift as a fashion-led platform built around circular fashion, personal style and resale.

A new visual identity and editorial language made second-hand fashion feel aspirational, intelligent and commercially relevant.

Campaign photography, social-first video and launch assets created a consistent content system across Instagram, YouTube and the series. Episode 3 became the first complete expression of this expanded brand world.

THE RESULT

From virtually no active audience to a growing circular fashion community.

Ready, Set, Thrift gained more than 2,000 followers within the first month of its relaunch.

The verified brand now reaches a community of more than 5,200 followers and continues to build through original fashion content.

WATCH THE SERIES

Watch the Ready, Set, Thrift series trailer.

Watch Episode 1

Watch Episode 2

Watch Episode 3 Trailer